Why We Decided It Was Time for a New Website

After four wonderful years of growing our stationery business and connecting with amazing customers like you, we realized it was time for a big change. While our passion for creating beautiful planners, stickers, and notebooks has never wavered, we knew our website wasn't telling that story as well as it could.

The Challenge: When Your Website Doesn't Match Your Vision

Let's be honest, our old website had served us well in the early days, but as we grew, so did the gap between what we offered and how we presented it online. We started noticing some real challenges that were getting in the way of both new and returning customers finding exactly what they needed.

Navigation felt like a maze.

What should have been a delightful browsing experience often turned into a frustrating treasure hunt.

Our menu structure made sense to us (we live and breathe stationery, after all!), but we realized we were speaking in industry jargon that left newcomers feeling lost. If you weren't already familiar with stationery terminology and our product categories, finding what you wanted felt unnecessarily complicated.

Before:

After:

Product pages told only half the story.

Here's where it really hit us: our beautiful products were being showcased with the bare minimum.

A single photo and a basic description simply couldn't capture what makes each planner special or help you understand which notebook would be perfect for your needs. We had customers wondering about the inside pages of our planners, the materials we use, the various ways they could use our products, and when our subscription kits would arrive.

These are exactly the questions that help you make confident purchasing decisions—and we weren't answering them.

Our Solution: Putting You at the Center

We knew we needed to completely reimagine the experience from your perspective. Whether you're new to the stationery world or you've been collecting beautiful notebooks for years, we wanted your visit to our site to feel intuitive, informative, and inspiring.

We rebuilt our navigation from the ground up.

Gone are the days of confusing categories and insider language.

Our new menu structure guides you naturally through our collection, making it easy to discover exactly what you're looking for—or stumble upon something you didn't know you needed.

We transformed our product pages into comprehensive showcases.

Now, when you're considering one of our planners, you can see detailed shots of the interior pages, understand exactly what materials we've used, explore different ways to make the most of your purchase, and get clear information about our subscription kit schedule.

Each product page tells the complete story, so you can shop with confidence.

We redesigned our homepage to welcome and guide.

Your first impression matters, and we wanted ours to immediately convey who we are and help you find your way.

The new homepage offers multiple pathways to explore our collection, along with the information you need to get started.

We added a sliding cart feature because we know how satisfying it is to keep shopping while keeping track of your selections. Small details like this make the whole experience feel more seamless and enjoyable.

The Heart of It All

This redesign wasn't just about fixing what was broken—it was about creating the online experience we'd always envisioned for our customers. We wanted every visitor to feel welcomed, whether you're discovering us for the first time or you've been part of our community for years.

We handled this transformation ourselves because we knew exactly what you needed, even when the technical challenges felt overwhelming. Every decision was made with you in mind: How can we make this clearer? How can we provide better information at exactly the right moment? How can we help both stationery newcomers and enthusiasts find their perfect match?

We're excited for you to explore the new site and discover how much easier it is to find exactly what you're looking for. Your stationery journey should be as beautiful and organized as the products you choose—and now our website finally reflects that.

Ready to explore the new experience? Browse our collection and let us know what you think—we'd love to hear from you!